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BRAND POSITIONING SPECIALISTS

Positioning companies

and brands for market leadership  

In real estate 'position’, refers to the fact that the location of a property is the key factor in potential value.

The same is true for companies, products, services and brands.

At OFF THE SHELF, we claim the high ground positions for client brands to be seen as market leaders and first choice for acquisition.

Positioning strategies are tailored depending of client short, medium term or for long term goals.

“BRAND RENOVATION CAN YIELD SAME RETURNS AS PROPERTY RENOVATION”

 

Terry leVin

WHAT WE OFFER

We are brand TURN AROUND
specialists

 

When every touchpoint is taken care of, every strategic detail nailed, you claim the high ground position, on which to build legacies, adding more heroes and zeros to brand value.

Specialising in the RENOVATION of
FIXER-UPPER products, services and brands
to attain full market potential

 

Our case studies demonstrate that the principle of renovating fixer-upper properties for higher returns, applies equally to companies, services, products and brands.

We specialise in renovations and positioning or repositioning of brands

to be able to achieve full potential in the marketplace.

NEO PAINTS

Constructing a 

market leadership position and 

iconic African brand

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